Johnson and Johnson Development Corp Includes NovaVision Investment in Business Strategy

NovaVision technology appeals to Johnson and Johnson Vision Care, Inc. (JJVC), since executives want to expand their consumer division of products into medical products. The investment in NovaVision was split between JJDC and JJVC.

Investing in companies like NovaVision provides JJDC with the ability to encourage a sense of entrepreneurship within Johnson and Johnson while at the same time providing more energy and awareness to ideas and products that may otherwise have gone unnoticed.

Read the full story on JJDC’s investment strategy by clicking on the download to the right.

Article appeared in IN VIVO Magazine: The Business and Medicine Report